About Us
We aim to be a national, regional, and global reference in everything related to customer
experience, in alignment with the goals of the Human Capacity Development Program within the
vision of Saudi Arabia 2030.
To empower individuals and organizations locally and regionally by providing training,
development, and consultancy services in customer experience based on best practices and
human expertise.
- Building and developing human resources in administrative, leadership, educational, and
technical fields. - Designing and developing training modules.
- Capacitating trainers with knowledge and skills in customer experience.
- Formulating training plans and policies for public, private, and non-profit sectors.
- Establishing methodologies and standards for identifying training needs.
- Measuring the effectiveness of training for individuals and institutions.
- Partnering with regional and international organizations and bodies specialized in training
programs and professional certifications. - Providing technical consultations in training fields for public, private, and non-profit
sectors.
Evaluating training and qualification programs according to global practices and
standards. - Promoting a culture of professional development and capacity building in customer
experience.
Tajriba - The National Academy for Customer Experience
is a non-profit national academy under the supervision of the Technical and Vocational Training Corporation in the Kingdom of Saudi Arabia.
It aims to keep pace with the significant attention given to training and professional
development by both public and private sectors, as well as non-profit organizations and
individuals, especially in the field of customer experience. This field is considered one of the Successful promising areas for investment in human capital and is crucial for organizations to achieve their strategic goals, develop their business, and increase their efficiency and effectiveness.
organizations are keen to provide continuous, high-quality training programs for their employees to enhance their qualifications and productivity. The academy seeks to contribute to building human capacities, developing their knowledge, skills, and abilities, and empowering them in priority areas that meet national development requirements and labor market needs.
It aims to elevate the quality of training services through innovative thinking and quality training that simulates the work environment, support organizations in identifying training needs, provide programs that meet the cognitive, skill, and practical needs of their employees, enhance their abilities, increase productivity, and measure the return on training investment according to best practices and approved standards.
The academy also offers technical and consultancy support for the preparation and development of training and development programs implemented by ministries, public agencies, private companies, and non-profit sectors.
Our Commitments
A specialized academy providing training, development, and consultancy services in customer experience to enhance the knowledge, skills, and abilities of human resources and institutions in the public, private, and non-profit sectors according to accredited quality standards for training establishments through qualified training staff applying the latest methodologies, techniques, and modern training tools in distinguished training environments.
- Building and developing human resources in administrative, leadership, and technical
fields related to customer experience. - Designing and developing training packages.
- Building and qualifying trainers as experts in customer experience, both in knowledge
and skills. - Developing training plans and policies for public, private, and non-profit sectors to
enhance customer experience within these sectors. - Developing methodologies and standards for identifying training needs and measuring
training effectiveness for individuals and institutions. - Enhancing cooperation and partnerships with regional and international organizations
specializing in training programs and professional certifications. - Providing technical consultations in training fields for public, private, and non-profit
sectors related to customer experience and customer service. - Developing practices and standards for evaluating training and qualification programs.
- Promoting the culture of customer experience, protocol, and professional development
thinking and capacity building in this field.
- Designing and offering specialized higher diplomas that align with labor market needs in
customer service. - Designing and offering qualification programs in various fields.
- Designing and offering development courses in customer experience.
- Building professional development plans and identifying training needs for all sectors.
- Measuring the impact and return on investment in training programs and courses.
- Aligning training needs for sectors and individuals with functional competencies and training goals.
- Developing methodologies and electronic systems to assess training needs and measure training impact.
- Supporting sectors, institutes, and training centers in developing standards for producing training packages and materials in customer experience.
- Providing training consultations for sectors and individuals in customer experience.